Marketing makes sales superfluous
Most salespeople focus on passive marketing tools to sell Mississauga homes. You will be surprised to learn that there are many real estate salespeople who wouldn’t even consider inserting good quality pictures of your property, leave alone plan any marketing tactic, except the MLS®, Multiple Listing Service®.
By passive marketing, I am referring to a person waiting for a lead such as waiting for their phones to ring. Some of the passive marketing methods are: listing property on MLS®; listing property on company website; listing property through YouTube, Kijiji, Facebook, Twitter, LinkedIn, Blogs, online ads, print media ads, flyers distributed in your neighbourhood etc., to name a few.
No doubt passive marketing is an important way to sell your Mississauga property. But aggressive ways of selling are equally important, especially when our Mississauga housing market is slowing down.
Aggressively selling your Mississauga home
Aggressive selling techniques call for a lot of hard work and labour. Aggressive selling of your Mississauga property compliments some of my passive marketing methods.
Aggressive selling involves direct phone calls to every salesperson who shows your property.
Aggressive selling also involves calling people/ fellow REALTORS® and personally inviting them over to attend your open house. You’ll be surprised to see the response such an open house generates as compared to any regular open house in Mississauga.
My aggressive selling tactics also involve cold calling an exclusive database of past clients/ tenants/ people who I would consider good candidates for your home. It would also entail calling up your street and building neighbours. During home search, people often bring up the topic of sales with their friends or family members. This generates direct buyer leads for your property.
Networking with fellow REALTORS® is the key to a successful real estate business. That’s where my over 10 years of local experience comes into play.
My previous work experience with fellow REALTORS® at Royal LePage and Sutton Group, combined with the current ocean of salespeople at several RE/MAX offices in Mississauga gets your property one step closer to an offer. Re/Max Legacy Realty Inc. Brokerage employs over 300+ REALTORS® and operates from three strategic locations across North, Central and South West Mississauga.
Chances are that I might already know the buyer’s agent by the first name. Believe me, strong connections play a vital role in selling any Mississauga property.
I can certainly help if you are seriously considering selling your Mississauga property. Contact me for a free home evaluation of your Mississauga home today!
Cold calls are not made to DNCL (do not call list) database, respecting the legal laws of our country. As a RE/MAX brokerage, my company pays thousands of dollars every year to buy DNCL complaint numbers.
Also Read
- Selling Your Mississauga Property Part 1
- Selling Your Mississauga Property Part 2
- Selling Your Mississauga Property Part 3
